FREE Manager’s Guide to Corporate Video Production

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Questions? Confused?

There are many unscrupulous video production companies out there that will take advantage of unsuspecting business professionals. They offer you an unbelievably low price (which you generally do NOT receive) and then deliver extremely poor quality. If you’ve ever hired one of these companies in the past, you can relate to what I’m talking about. I’m sure it’s not an experience you’ll soon want to repeat. This site will give you the information needed to find an ethical corporate video production company that delivers quality work at a fair price.

Don’t know Where to Start?

Dear business professional, choosing a production company for your place of work isn’t easy.  Why? Because you’re bombarded with misleading advertising, confusing claims, and simply bad information, from super-low prices and high-pressure sales to unqualified video producers and near-worthless techniques.

How do you ever find a qualified, competent video professional?

You start by reading the FREE  Manager’s Guide to Corporate Video Production.  We wrote this Guide to help you better understand the video production process for businesses.

Now with this information, you can make an informed, intelligent decision. And if you have any questions about video production for your company you are invited to call us at 212.729.7339.  We’ve dedicated our business to educating you, the business professional.  We’ll be happy to help in every way. To get your free copy of the New Spring/Summer 2012 – Manager’s Guide to Corporate Video Production enter your name and primary email address in the above form.

Best Regards,

Aaron Thomas
NewYorkVideographers.com
Your World Productions, Inc.
212.729.7339

Do you REALLY need to hire a Professional?

Why Hire a Video Professional?

Let’s say you have a need for a video presentation for your project in a short period of time. Just about most people in your venture has a video camera in their homes. So you decide, “John’s son fools with the camcorder a lot, he has to have an understanding of what he is doing. Let’s use him and his camera to attempt to do our video project.” This might be fine, if you are just trying to record your holiday party. But creating a top notch video intended to win over your audience, your clients and your peers takes a whole lot more than that.

To begin with, little Johnny, is definitely not a cameraman. Okay, he might understand what the record button is for and pushes it at the appropriate time from time to time. But having a video camera and figuring out which buttons to press does not mean you will be able to go ahead and produce a video designed to make your supervisor excited and leave your peers in amazed. You need a videographer who is skilled at what he is doing.

Don’t misunderstand me, I have nothing against aspiring filmmakers like Johnny. It’s simply that when you want a video for a top notch presentation, it’s best to choose someone experienced. A professional with years of experience and a lot of projects under his belt.

Being a professional videographer is not just about knowing how to operate a camcorder. A first rate videographer recognizes how to listen to the director for, well, instructions. If the project does not have a director, a professional cameraman will know how to use the camera to relay a story. That’s right. Videographers are storytellers who utilize the compelling medium that is video to paint the whole picture.

Their principal tool is a video camera however their most essential tool is their minds. A cameraman evaluates before he presses that little red button. He frames the shot, with the instruction of the director. The professional videographer knows all about composing, using light, ambient, natural or artificial to create the most suitable shot that your script demands. The videographer knows which angles to record and positions himself keeping that in mind. The videographer also understands how to operate the camera smoothly or quickly, whatever the situation demands.

A competent videographer will be prepared for a shoot in any condition. A expert asks questions in order to prepare what sort of shots will work best. He cannot simply rely on the director’s instructions to take the ideal shots. An experienced professional will be ready to fully grasp the director’s perspective and carry out it accurately. In some cases there will not be a director, which places the responsibility of producing the video on the videographer. They will also test their equipment and maintain backup equipment.

Study that home video Johnny created. Now turn on your TV and do a comparison. The next time you require a impressive video successfully done, you will know how to proceed.

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